Why 2015 Might Be Your Best Year for Internet Marketing

When we’re bidding adieu to an old year and hello to a new, we like to read (and write) about predictions for the New Year. I’m not immune to the New Year excitement bug, even though I tend to work on holidays (rather than party). This year, I’m a little more excited than normal. Although […]

What Are The Best Times to Post on Social Media

Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in  [click to continue...]

Online Marketing News: Facebook Wants Credit For 830%, Promoted Pins For All, Instagram Crushes Twitter

Facebook and Display Ads Should Be Credited For 830% More Revenue - A recent Facebook-funded study conducted by Datalicious, a full-service data agency, found that Facebook and display advertising should be credited for 830 percent more revenue than previously thought. Inside Facebook Facebook to Begin Auto-Enhancing Photos - Facebook will begin auto-enhancing photos that are uploaded via [...]

10 Marketing New Year’s Resolutions For 2015

Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Check them out, and let us know which ones are most important to you:

1. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort. We’re typically looking for more information that will help us engage with people, but focus your efforts on how you can improve on the value you offer. The right engagement you’re always seeking will follow.

2. Create more seamless experiences – Make sure your customers’ and prospective buyers’ experiences are a reflection of a tightly aligned integrated marketing experience. The demand for relevance is heightening; are you adapting and delivering? Connecting the experiential dots of your audiences is a marketing imperative.

3. Improve data insight application – To effectively use the information you know about customers, it’s critical to implement the right data collection, mapping, and application blueprint. This can be a huge undertaking, but the benefits not only outweigh the grunt work; they help you deliver on the promises of the first two resolutions outlined. Check out our Data Management Guide for more tips.

4. Commit to enhanced collaboration - Take a mental note (or formally document) your key stakeholders for various efforts. Get your go to colleagues on board to maximize the strategic planning and execution of your next initiative.

5. Develop a short marketing reference list – The classroom of marketing is continually in session. Create a list of educational resources including blogs, newsletters, podcasts, and books that are conducive to your role and responsibilities.

6. Emulate; don’t imitate – Some of most successful marketing initiatives are inspired by a similar campaign, but there’s a fine line between a subtle homage and flat out duplication. Feel free to talk to your network about the campaign elements that are successful, but be mindful of your peers’ creative hard work and expression. Nobody likes a copycat!

7. Get more customer face time – Always aim to get in front of customers as much as you can. In addition to good old-fashioned face-to-face or phone communication, expose yourself to their various marketing communications, too. Attend their user events, webinars, and download their content. You can find inspiration to better serve them individually, and improve your own marketing.

8. Brush up your technology skills – Take a learning course to expose yourself to a new technological marketing skill, or renew an existing certification by getting a refresh in something you’ve already learned. This will help support your personal growth and skillset, and position you for success for when you’d like to seek a new position inside your existing organization, or to move to another. Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit.

9. Envelope yourself in an exciting event schedule – Make a list of the educational and networking events you’d like to attend in 2015 (shameless plug: may we suggest Modern Marketing Experience this spring in Vegas?) Create a justification letter template based on specific goals and objectives you can share with your manager or marketing leader.

10. Aim to create a killer case study – Treat your next big campaign or program initiative as an opportunity to shine at an upcoming marketing conference or during a webinar. Think to yourself, “How would I present this as a case study after the fact?” This will help you develop a list of questions to answer at the end of the program run (i.e. metrics and results).

 What’s your most pressing marketing New Year’s resolution for 2015?

It’s 2015 – Happy New Year from @TopRank Online Marketing

From all of us at TopRank Online Marketing, we wish you a new year of great health, rich relationships and abundant success! We’ve experienced incredible growth ourselves this past year, doubling our staff, adding and renewing record numbers of clients and growing our industry footprint. 2015 has even more expansion in store and we would [...]

My 3 Words for 2015

Since 2006, I’ve been inviting people to shift how they approach their year and how they frame their goals and intentions. I created the “My 3 Words” exercise because most resolutions aren’t especially helpful. We decide something vague like “I’ve gotta get in shape” or “I’ve gotta quit smoking” or “I need to make more […]

The post My 3 Words for 2015 appeared first on chrisbrogan.com.

What Are Your Marketing Predictions for 2015? [Interactive Infographic]

With every new year comes a slew of marketing “predictions” posts. While we have our own ideas, we’d much rather hear from our fellow comrades in the marketing trenches. What do you predict will shape the year ahead?