iOS: A/B Testing, Dealing with the AppStore, and Moving Fast

Lately, I’ve been meeting with founders and CTOs regarding the challenges of a/b testing on iOS, and I’ve found that I’m repeating myself a lot. Releasing frequent updates and running tests on iOS aren’t as easy as on the web: you have to push to the App Store and wait for your users to update […]

Weekend Favs January Seventeen

Weekend Favs January Seventeen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Ecommerce is an industry where exceptional customer service is a necessity. If you’re a smaller ecommerce company, many visitors may be wary of buying from you. It’s your job as a company to help people overcome these hesitations. Exceptional customer service can play a big role. Today’s infographic focuses on seven ways you can provide […]

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more.

We created the show because there is a lot of noise in the content space and not enough discussion about how people are actually successful. Especially, talking to the folks doing the actual work without unlimited budgets. I'm learning a ton every episode and I think you will too. We'll be posting each episode here on the Modern Marketing Blog and look forward to hearing your thoughts! You can snag the podcasts from us here, on iTunes or on Stitcher. Please leave a review and share with your friends (or enemies). We'll also be layering in visual notetaking for some of our favorite episodes to add another way to consume the information. I think it is pretty cool and it makes great conference room wallpaper. :)

Episode 1: How to Embrace Collaborative Content with Jay Baer

Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

Jay’s #1 content trend for 2015 is this: embracing collaborative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. 

We talk about this a ton on the Modern Marketing Blog as it is a huge reason Oracle Content Marketing is successful. You need a way to bring in more content from more people to offer a diverse amount of relevant content to your audiences. Expect to hear more about that from us in 2015 too.

Stream this podcast on iTunes  |  Download the podcast audio

Visual notes from this episode

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin […]

How Blogging Affects Your Bottom Line

What’s the biggest factor that’s stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue. The last thing you want to do is spend weeks, if not months, blogging and generate no income from it, right? To prove to you that blogging is an endeavor worth undertaking, I’ve created an infographic  [click to continue...]

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s [...]