Weekend Favs February Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading
How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t. Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand. And your business has a brand. I can see you rolling yourContinue Reading
How to Determine When A Lead Is Sales-Ready written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
Today’s Guest Post is by Ellen Gomes – Enjoy! Relay runners know that the exchanges make or break a race. The same is true for businesses of all sizes. Whether you’re an enterprise industry with huge marketing and sales teams or a small business owner piecing everything together yourself, figuring out when a lead isContinue Reading
What Does the New Sales Leader Look Like? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Does this suggest that the quota carrying experience of the current sales leader is no longer a valid marker ofContinue Reading
Is understanding how to target your customer effectively keeping you awake at night?
The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year.
Because a customer’s decision to buy now involves many interactions with a brand, delivering an orchestrated approach is essential for any brand to attract and retain customers. It’s clear that our industry is aware of this; this year’s report indicates that nearly three quarters (74%) of the companies surveyed believe they are working towards delivering unified customer experiences, rather than standalone campaigns or interactions.
In addition, 71% of the companies surveyed say that they are focusing on ‘breaking down internal silos to better co-ordinate and integrate [their] marketing efforts’. Marketers are unifying marketing strategy, as well as unifying the marketing teams delivering those campaigns.
The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. Winning areas include marketing technologies and digital marketing, as a result of stronger boardroom support.
Bigger budgets are well deserved as marketers step up to some tough challenges this year. It spells an exciting 12 months, as marketers seek to take coherent cross-channel customer experiences to the next level.
Benchmark your budget priorities: Check out the full report, and this research snapshot infographic. We hope it provides useful insight into the health of your marketing business.
From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects.
We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service.
It’s why a joined-up cross-channel marketing approach is so vital – but simple marketing mistakes are leaving many customers so irritated that they head elsewhere with their money.
Customer complaint: “Stop haranguing me with irrelevant marketing…”
The Issue: The customer receives an email promoting a product they’ve already bought.
The Solution: Ensure your marketing automation process is properly segmented and maintained, plus the customer’s journey and their identity is fully mapped out within your system. The best approach for ensuring such successful ‘data wrangling’? First, break down silos between your departments so promotions and the resulting data are being fed into a centralised system that everyone and their campaigns can feed into and from.
Secondly, ensure you have an in-house automation specialist whose sole job is to manage and monitor any marketing automation programme to ensure your marketing department isn’t left with egg on its face.
A vast majority (94%) of customers have discontinued communications with a company because they receive irrelevant promotions and messages.
Customer complaint: “Stop making it so damn difficult for me…”
The Issue: The potential customer watches a TV advert or other promotion but can’t find it online to view again.
The Solution: It’s the ultimate goal of any marketer – the customer being so intrigued by your marketing offering that they actively head out to watch it again, perhaps even sharing it with their peers and becoming a brand advocate in the process. Ensure that your fantastic advert is available and easy to find so you can reap the potential benefits.
BMW goes further than many of its competitors to ensure that consumers can explore its TV content. The car maker has its own online TV channel and distributes its commercials on Youtube, creating a truly joined-up strategy for deploying video content. It’s an approach that’s working – according to official Youtube Channel Views data:
Toyota Channel: 207,696 views
Ford Channel: 725,904 views
Audi Channel: 2,303,638 views
BMW Channel: 4,666,412 views
Customer complaint: “Stop fobbing me off…”
The Issue: The customer is forced to listen to a message on a call-centre helpline telling them about the company’s website before they’re put through to an actual human. Worst still, some companies simply direct the consumer to their website, negating the whole ‘human’ issue entirely.
The Solution: There’s a very good chance that the customer has already visited the support section of your website and hasn’t found the answer they were looking for – it’s why they’re calling you in the first place. Alternatively, there are some customers who simply don’t want to go online and would instead prefer to talk to a representative about their issue. In either case, why bother marketing your website via your helpline?
Customer complaint: “Stop wasting my time…”
The Issue: The customer has to sign in again and again to download content, wasting their time and diminishing any goodwill that might have been created by your value-added content marketing strategy.
The Solution: Deploy progressive profiling to avoid annoying customers. Only ask leads for critical information during their first visit (first name, last name, email) and if they show interest, then use progressive profiling to ask more in-depth questions at key stages during the customer’s journey – without running the risk of irritating the prospect.
New tools like unroll.me make it easier for consumers to filter spam emails and unsubscribe from newsletters – so make sure each marketing missive hits its target or risk being locked out for good.
Remember:
Discover why marketing is becoming increasingly challenging with tips from the “Modern Marketing Essentials Guide to Cross-Channel Marketing”.
21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions. I read many different types of blogs – someContinue Reading
What constitutes a worthwhile lead? Ask 10 different people from your sales and marketing teams and you may get 10 different answers. For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. While there is an inherent subjectivity involved in qualifying a lead, however, consensus on what makes a strong lead is an absolute must for companies that want to maximise their sales revenue.
The discrepancy in how leads are defined across the business is a major reason behind the great divide that often separates marketing and sales. Marketers are passing more leads than ever over to sales teams, many of which may not worth pursuing by the latter’s standards, and as a result a bottleneck is forming that is keeping companies from going after their hottest leads in-time to make a sale. It is for this reason that lead scoring models are gaining popularity among marketers and sales teams alike.
A lead scoring model offers both teams a common language to use when defining leads. It makes it easy for them to agree on what qualifies a lead as strong, on which department is responsible for next steps throughout the handoff, and on what time frame they have to work with.
Lead scoring also helps sales teams close deals faster. It’s commonly said that ‘time kills all deals’ – I agree. The longer a lead sits inactive, the colder it gets. By that token, if your company considers every marketing response to be a worthwhile lead it becomes very difficult for sales to quickly spot which leads are hot and which are just individuals in the early stages of the sales cycle. Lead scoring allows businesses to standardise and speed-up this process, which means sales teams will always have the hottest leads in their hands.
How does lead scoring work? There are two steps involved in scoring a lead. The first thing to determine is whether or not a lead fits your ideal customer profile (Do they have the right job title? Do they work in the right industry?). The next step is to collect the prospect’s behavioural information, which you can gather from his or her digital body language.
Digital body language is essentially the online equivalent of the facial expressions revealed around a negotiating table and provides marketers with a deeper dive into customers’ tendencies and a better indication of whether they are ready to buy. It is gathered from the interactions prospects have when visiting your web site, downloading your content, reading your emails, and so on. With this insight into a lead’s personality and behaviour, marketers can ensure only the strongest leads get passed onto sales.
Modern marketing technologies allow businesses to assess peoples’ digital body language on a large scale rapidly, and to analyse leads in light of modern business intelligence considerations so they can hone in on those with the highest chance of success. For sales teams, a noted reduction in the number of cold leads they receive means they can focus their efforts on genuinely engaged customers and on increasing revenue for the business.
As an indication of how lead scoring strengthens the relationship between marketing and sales and improves the sales pipeline, consider how the technology has impacted global security software firm, McAfee. The company’s marketing team had become so effective at generating responses to multi-channel marketing activity that its sales funnel was overflowing and the sales team was overworked trying to sort out which leads were worth pursuing. McAfee realised they needed a way to automatically evaluate responses, both in terms of profile fit and engagement, so that only the best leads were passed on to sales. After implementing a lead scoring programme the company saw a 35% decrease in the number of qualified leads sent to sales. Tellingly, this led to a four-fold improvement in its lead-to-opportunity conversation rate. With fewer qualified leads passing through to sales McAfee was able to focus on those they were most likely to close.
Naturally, when introducing a modern lead scoring model marketers won’t necessarily get things right instantly. The process usually involves continuous testing and refinement with the sales team. At my seminar at Technology For Marketing & Advertising (TFM&A) in London this week, I’ll be diving deeper into lead scoring and outlining a few things to consider before getting started, including:
Once you do get it right, lead scoring can help build a strong relationship between marketing and sales. The technology and expertise required are out there – the time has come to put them to work.
Join Sylvia and a roster of modern marketing experts at TFM&A in London for her session "All Marketing Leads are Not Created Equal: Why Your Business Needs to Understand Lead Scoring," 12 p.m. on Thurs. 26th February.
How to Create the Perfect Customer Journey written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
The Marketing Hourglass is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization. Most marketers view the customer experience as a funnel, but we at Duct Tape Marketing know that the customer experience ideally goes beyond the point of sale. Mapping it out in this wayContinue Reading
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BED BUG TREATMENT NJ CALL PEST CONTROL NJ 973-388-9126 https://www.youtube.com/watch?v=rkyTg...Weekend Favs February Twenty One written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading
Grow your Personal Brand to Benefit your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey. Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business. What can you do to set your small business apart from the competition? If you are just another “eggContinue Reading
Building an Exceptional Brand Begins with a Purpose written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing
Today’s guest post comes from Alan Twelkemeier – Enjoy! If you watched SuperBowl 2015 you might have noticed a shift. Not in the momentum of the game, or in one of Katy Perry’s wardrobe changes. The shift was in the marketing. There were more brands talking less about product and more about family, people and socialContinue Reading
I was talking with the ever smart Jeff Brown who does the Read to Lead Podcast (one of my favorites), and we were talking about how podcasting is just booming. Jeff runs a Podcaster Academy. I co-founded PodCamp, etc. It’s a big topic these days. Jeff said that once at his former job in radio, […]
The post You Will Never See Us Coming appeared first on chrisbrogan.com.
How Big Things Are Getting Done Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Erica Dhawan There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world’s greatest companies and innovations happened this way, but today there’s a decidedly different option available known as connectional intelligence. Connectional intelligence, or the capability to consistently deliver breakthrough innovation and resultsContinue Reading
If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience, the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes.
What is Deliverability really? We know that it is a question all marketers ask about on an RFP. Deliverability is something we talk about when revenue is down, or our open rates don’t seem to be high enough. The reality is so much more than that. We Deliverability folks might be just a little bit biased, but we think Deliverability is only the most important part of Email Marketing. If you don’t have good Deliverability, email campaigns won’t reach your customers. If your email doesn’t reach your customers, you can’t convert any sales. If you don’t convert sales, you don’t have a job. Sounds like a good reason to register for some no-nonsense Deliverability education.
In all seriousness, many people think that Deliverability is some mystical thing that only gurus know about. That opinion couldn’t be further from the truth. Today’s deliverability world is one of structure and reason. A solidly built infrastructure coupled with an evolving marketing plan generally equals Deliverability success. If your customers enjoy receiving and interacting with your email messages, it’s a pretty safe bet that Deliverability will be high.
To this end, we will be offering two different classes, “Demystifying Deliverability” and “Deliverability 101.” “Demystifying Deliverability” will be offered two different times on March 31st, once in the morning and again in the afternoon. This class is a high-level overview of what you should know about the state of Deliverability today. This class is geared toward people whose primary responsibility is not Deliverability, but they will certainly be impacted by the outcome. If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. We will discuss four major topics: Acquisition, Engagement, Metrics, and International Deliverability. By the end, you will understand the importance of having great Deliverability metrics, and a smart acquisition program.
The second class we will be offering on March 31st is our “Deliverability 101” class. This three-hour session is a deep-dive into the world of Deliverability, designed for those of you on the front lines of email campaign creation, delivery, and analysis. Topics covered will include Bounces, Complaints, Spam Traps, Blacklists, ISP Profiles, Whitelisting, FBLs, Engagement, and Analytics. We’ll go into much more detail about the best way to set up your infrastructure, deploy campaigns, handle bounces and complaints, and analyze the results. We will delve deeper into real-world Deliverability scenarios and answer questions about your own experiences. After completing this class, you should expect to have a much deeper understanding about the day-to-day Deliverability process.
We can’t wait to meet you this year at Modern Marketing Experience! Visit the event page for more agenda details, and to register! You also can keep up with the discussion by following the event hashtag on Twitter #MME15. See you in Vegas!
The New Sales Playbook written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Recently, I was asked to present my ideas on how salespeople can best compete in today’s sales environment. A great deal about selling has changed over the last few years, but mostly what’s changed is the way people buy and that’s what you have to understand in order to thrive in the world of sellingContinue Reading
“Most of our assumptions have outlived their uselessness.”
― Marshall McLuhan
So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I think’:
“I think this is the best creative” – it follows brand standards.
“I think this is the best day of the week to mail or post” – the latest industry best practices say this is the best day.
“I think this call to action will be the most responsive” – our rates have been pretty good so far.
Despite knowing that we really shouldn’t make assumptions when it comes to truly knowing our customers, sometimes assumptions still make their way into our marketing plans. After all, we’ve already spent the time building out our customers’ personas and have segmented our data but do we really know how our audiences will respond?
So how do we get from, ‘I think’ to ‘I know’? A great place to start, no matter what level of marketer you are, is to run a relatively easy A/B test. Why is this necessary? Well, our customers’ preferences are changing all the time. Testing allows us to stay on top of these changes and adapt our marketing strategies to ensure our efforts are relevant. Variations in campaign elements can increase engagement and conversion.
Here are the three core testing categories to consider that will have a significant impact on response:
1. Creative: style of graphics, layout, copy length
2. Content: subject line, call to action, promotional or editorial copy
3. Timing and frequency: send time, send day, send or share frequency
Okay, but are marketers really still running A/B tests?
According to a Marketing Sherpa study regarding Website Optimization:
Over half of all marketers use some form of testing but up to 75% of the more mature strategic marketers use A/B testing routinely as part of a formal marketing strategy to learn about customer behavior.
Pretty impressive, right?
So, let's get started! Follow the six steps below to help you develop a successful A/B testing strategy. Remember, we should consider testing a continuous process, so when one test is completed, another is started. And this all begins with thoughtful planning.
“Never stop testing, and your advertising will never stop improving.”
― David Ogilvy
Steps to Developing an A/B Testing Strategy:
· Ask yourself:
2) Execute the Plan by Building a Testing Team
3) Reporting
4) Analysis
5) Documentation
6) Recommendations
If you are just getting started with A/B Testing or want to further develop your knowledge, request to have the A/B Testing Strategies for Success Facilitated Discussion with a marketing advisor today! Also see our full menu of Facilitated Discussions that are available at no cost to Oracle Marketing Cloud customers.
How You Turn Your Employees Into Brand Marketers written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing
Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social networks. Essentially they are marketers for your business, helping promote you and maximizing yourContinue Reading
Weekend Favs February Fourteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading
How to Maintain a Consistent Brand Identity Across Social Networks written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
It’s guest post day here at Duct Tape Marketing – enjoy this post from Xavier Davis When social media marketing first began it was rather easy to maintain a consistent brand identity. This was due in large part to the fact that there were only a few social networks. Oh, how things have changed! TodayContinue Reading
A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what […]
The post Remember When I Said I Quit Facebook? appeared first on chrisbrogan.com.
Treat Your Customers Like the RASCLS They Are written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Duct Tape Marketing Consultant Network Member Scott Stern. Enjoy! If you’re a regular reader of this blog, you’re probably familiar with John’s Marketing Hourglass. You’re probably not familiar, however, with the CIA’s Agent Recruitment Cycle (ARC). “Wait,” you’re probably thinkingContinue Reading
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!)
Valentine’s Day is right around the corner, so cue in the comparative content! This year we put together a SlideShare chock full of common questions marketers may have about optimizing relationship building across various points of engagement, including:
• Content – The core communication mechanism and center of marketing messaging.
• Email - The trusty channel for offering information to those who’ve opted in.
• Mobile - The native, real-time device to help you offer real time delight.
• Social - The channel for chatter, tagging, and teasing content.
We called on our resident relationship-building expert, Modern Mark, to answer key marketing questions in “Dear Abby”-style letter form.
Check out “Courting Your Customers: Relationship Advice for Marketers” here:
Perhaps The Beatles said it best in citing, “All You Need is Love,” and that it’s always helpful to have “A Little Help From My Friends,” so we also want to share our best tips for marketers to show your leads and contacts a little love with our Nurturing Guide.
Here are some additional tips to help you keep your relationships budding and mutually beneficial:
1. Personalize whenever you can.
2. Automate anniversary date reminders to show your appreciation for their business
3. Offer non-gated excerpt content to entice readers.
4. Tag your customers on social media to celebrate their successes.
5. Provide preferred seating for customers at in-person events.
6. Offer awards programs to mark your customers’ milestone moments.
7. Email your customers “Happy Birthday” wishes for a personal touch.
8. Keep record of purchase history to offer helpful upsell opportunities with supplementary products or services.
9. Set up an online community for customers’ knowledge sharing and exchange
10. Take every opportunity to garner feedback and refine communications.
What are your tips for the best ways to court and keep customers?
I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled […]
The post Why I Won’t Stop Blogging appeared first on chrisbrogan.com.
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!)
Valentine’s Day is right around the corner, so cue in the comparative content! This year we put together a SlideShare chock full of common questions marketers may have about optimizing relationship building across various points of engagement, including:
• Content – The core communication mechanism and center of marketing messaging.
• Email - The trusty channel for offering information to those who’ve opted in.
• Mobile - The native, real-time device to help you offer real time delight.
• Social - The channel for chatter, tagging, and teasing content.
We called on our resident relationship-building expert, Modern Mark, to answer key marketing questions in “Dear Abby”-style letter form.
Check out “Courting Your Customers: Relationship Advice for Marketers” here:
Perhaps The Beatles said it best in citing, “All You Need is Love,” and that it’s always helpful to have “A Little Help From My Friends,” so we also want to share our best tips for marketers to show your leads and contacts a little love with our Nurturing Guide.
Here are some additional tips to help you keep your relationships budding and mutually beneficial:
1. Personalize whenever you can.
2. Automate anniversary date reminders to show your appreciation for their business
3. Offer non-gated excerpt content to entice readers.
4. Tag your customers on social media to celebrate their successes.
5. Provide preferred seating for customers at in-person events.
6. Offer awards programs to mark your customers’ milestone moments.
7. Email your customers “Happy Birthday” wishes for a personal touch.
8. Keep record of purchase history to offer helpful upsell opportunities with supplementary products or services.
9. Set up an online community for customers’ knowledge sharing and exchange
10. Take every opportunity to garner feedback and refine communications.
What are your tips for the best ways to court and keep customers?
Marketers Who Use Science and Data Win written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Marketing Podcast with Neil Patel I’ll get straight to it today – my guest for this week’s episode of the Duct Tape Marketing Podcast is Neil Patel, founder of online tools and services such as Crazy Egg, KISSMetrics, and HelloBar. Like so many things that are truly useful, Patel created his tools, and eventually hisContinue Reading
Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. You can follow John on Twitter at @John_Bara.
Big data and marketing clouds require modern marketers to further embrace analytics. For some marketers, this means getting out of their comfort zone.
The stereotype of marketers is that they are in marketing because they are not good in math or science. That myth is not exactly true. Most marketers choose the career because they enjoy the energy of a dynamic environment, and have skills in creative, planning and project management. Increasingly, people come into the new world of modern marketing because they enjoy math, science and analysis.
The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Understanding the big trends behind the cloud and big data phenomenon and some of the resulting major trends in marketing will empower the CMO of the future.
I believe there are five trends that are driving the marketing cloud revolution:
1. Computing is now a utility. As a cheap utility much like electricity, cloud computing is enabling a whole new breed of uses, applications and appliances. This is perfect for marketing because it enables rapid iteration, experimentation and, ultimately, more success. It also enables pay-as-you-go marketing services for software-as-a-service (SaaS) basis that is friendly to a marketer’s budget.
2. Mobile is everywhere. Mobile computing is cheap, pervasive and increasingly high performance. Now, even menial tasks such as ordering food (Door Dash, Order Ahead) or getting a ride (Uber, Lyft) are being mobilized and showing remarkable growth rates. Expect more of these revolutionary apps just as we saw when the Internet first became ubiquitous. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand.
3. Big Data is expanding yet accessible. With much of humanity now having cheap, connected mobility combined with new cool apps and a tech savvy millennial demographic, big data is exploding. Big data means a big opportunity for companies who are gathering new outputs from new users and new uses. Tools are needed to analyze the flood of data pouring into the enterprise. Savvy CMOs recognize this and are investing in data analysis and marketing cloud technologies. Some are even hiring data scientists within the marketing group.
4. Enterprise marketing technologies are moving to the cloud. According to Scott Brinker from ChiefMartec.com, there are now close to 2000 marketing technology vendors. With the big data explosion and Amazon Web Services enabling cheap, easy-to-spin-up machines as a utility, smart technology vendors have shifted their business models to the cloud and built new enterprise application clouds.
5. Predictive marketing helps tie it all together. Marketers need to embrace the math and science behind what powers the new marketing clouds, and not ignore lead generation or treat marketing automation as a “black box”. By leveraging the combination of both public and private data, marketers can create models to automatically identify trends such as lead scoring, fit, and buyer intent before the sale occurs. Intelligence and predictive analytics stand as keys to the new enterprise marketing clouds to empower the CMO of the future to embrace their newfound love of math and science.
To learn more about “Data, Predictive Analytics and Marketing Clouds: The Platform For The Modern Marketer”, join John Bara (Mintigo), Jay Famico (SiriusDecisions) and John Stetic (Oracle Marketing Cloud) in an upcoming live webinar on Wednesday, February 25, 2015. Register here to save your seat!
As a Business, We Are What We Aspire to Be written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it’s hard to imagine arriving at a destination of our own control. Businesses have long espoused the virtues of mission statements, but it’s only when you live these statementsContinue Reading
As a Business We Are What We Aspire to Be written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
The title of this post applies to most things in life I feel and certainly in business. Unless we have goals and aspirations for our business, it’s hard to imagine arriving at a destination of our own control. Businesses have long espoused the virtues of mission statements, but it’s only when you live these statementsContinue Reading
