Email Lists: How sweepstakes work for CNET [Live from #SherpaEmail]

We're reporting live this week from MarketingSherpa Email Summit in Las Vegas, sharing with you all the strategies and tactics you'll need to excel in email in 2015 (and beyond). Read on to hear about Diana Primeau, Director of Member Services, CNET, and how she effectively uses sweepstakes to build her lists for the brand. The key is to not simply rely on a contest to gain a list boost; marketers must provide an enriching and relevant experience to keep new users engaged for the long term.