Live from #C2C15 – How Optum Transformed Their B2B Marketing to a Content-Led Strategy

It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in the sometimes slow-to-adapt industry of healthcare. Karen moved Optum — a B2B healthcare software and services organization — from traditional marketing [...]