Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation.
Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready!
1. AdExchanger Industry Preview: January 21-22 at the Grand Hyatt in New York City
This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. The agenda will explore topics including the marketer’s data strategy, tips for digital publishing, and a sure-to-be-interesting panel discussion about integrated marketing technology, with speakers from Adobe, Salesforce, and Oracle Marketing Clouds.
2. DMA Email Evolution Conference- February 2-4 at the Intercontinental Hotel in Miami, FL
While social and mobile are consistently evolving as viable communication and engagement tools, email is still the core marcomm channel. This event agenda offers case study content from the Huggies brand; sessions focused on CASL; and tips to build a case for digital attribution. A reception aboard the Floridian Princess yacht seems like an appropriate close to day one of this show!
3. Content2Conversion Conference: February 16-18 at the Hyatt Regency in Scottsdale, AZ
An event exclusively focused on offering content strategies for B2B marketers, this conference provides a proverbial escape from the cold with small, dedicated workshops and content marketing case studies. New to this year’s agenda, the event offers face time for its Killer Content Award winners to share their specific program learning in a dedicated session.
4. SXSW: March 13-22 all over Austin, TX
Talk about a Texas takeover! This arts, music, and interactive festival blankets the city for several days, offering something for everyone – including the marketer. The event offers a plethora of session tracks to choose from, including “Branding and Marketing,” “Social and Privacy,” and “Design and Development,” among others. There are tons of networking and entertainment opportunities outside the traditional session and panel offerings.
5. Social Media Marketing World: March 25-27 at the Manchester Grand Hyatt in San Diego, CA
A networking party on the beach offers a standout to the traditional marketing event crowd. The event aims to offer tracks geared toward every type of marketer and his or her respective roles, including how-to session content for social tactics, content marketing, corporate, small biz, and measurement.
6. Modern Marketing Experience: March 31-April 2 at The Venetian in Las Vegas, NV
Pardon the shameless plug, but we’re hoping to see you during the most significant event on our calendar, this year in Sin City! Experts in marketing automation, social marketing, content marketing, and big data will present the strategies and tactics central to making modern marketing succeed in your organization.
7. Gartner Digital Marketing Conference: May 5-7 at Manchester Grand Hyatt in San Diego, CA
This event is geared toward C-level marketing personnel focused on driving growth for digital marketing disciplines including brand management, digital commerce, marketing analytics, mobile marketing and social marketing. Session tracks are broken down by “Driving results while innovating with data;” “Sourcing and structuring for success;” and “Orchestrating exceptional customer experiences.”
8. SiriusDecisions Summit: May 12-15 at the Gaylord Opryland in Nashville, TN
Now in its 10th year, the Summit theme of Outperform: Strategies for Intelligent Growth™ is focused on helping marketers better operationalize growth strategy and align corporate business goals. Session content will offer an inside look into the firm’s proprietary frameworks, as well as ROI award-winning case study presentations.
9. Content Marketing World: September 8-11 at the Cleveland Convention Center in Cleveland, OH
Hosted by the Content Marketing Institute, this event is a great forum for B2B and B2C marketers alike to exchange ideas, and have fun learning about smart content marketing programs. If last year’s Kevin Spacey keynote is any indication, the agenda will be an inspiring hit this year.
10. MarketingProfs B2B Forum: October 20-23 at The Westin Waterfront in Boston, MA
The Marketing Profs Forum is a smörgåsbord of marketing information and topics. There are many workshops to choose from — from marketing strategy and lead nurturing to marketing writing and analytics — the Profs cover a broad array of topics valuable to all marketers. The event promises “a lot of extra resources” for your inner marketing nerd, like workbooks and complementary online learning activities.
Which marketing events are on your must-attend list this year?
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