Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging [...]
The post The Art of Repurposing Content appeared first on Online Marketing Blog - TopRank®.
No comments:
Post a Comment