Freelancing in the Cloud written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing
Kate Kendall via Twitter
Marketing Podcast with Kate Kendall
Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. You can hire that talent virtually or rent that talent by the hour to get that very specific request filled.
The Producer Model as I’ve taken to calling it (h/t to Brian Clark) allows anyone with a game plan and some hustle to assemble teams of talent to take on much larger projects and competitors while staying nimble enough to pivot towards the next promising opportunity.
Tapping talent marketplaces for programming, legal, design and pretty much anything you might need on your team is a great way to build a thriving business while you work from anywhere in the world.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Kate Kendall, CEO of CloudPeeps and founder of The Fetch. We discuss content marketing and the need for small businesses that may not have the resources to hire full-time marketing help.
Questions I ask Kate:
• How do you get the most out of freelance or remote work?
• How does CloudPeeps work?
• Do people go to CloudPeeps to fill positions permanently?
What you’ll learn if you give a listen:
• Why investing in a marketplace startup model is difficult and why you must plan long-term
• Why the “Remote Work” movement is catching steam
• Why freelancing sites like CloudPeeps must evolve to scale
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