I've had the pleasure to work with many different companies on several influencer marketing projects over the years. Some were really well run and excellent and others felt like they weren't a great fit (my problem, more than theirs). As I've had the opportunity to work with a lot more companies on influencer marketing programs, it's been on my mind a lot. I wanted to write something from the perspective of the supposed “influencer,” and in this case I mean me.
Influencer Marketing
Rule One: Honor the Community You Serve
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