I'm writing this for my Owner Insiders but figured I'd share it with you, as well. The idea is one of those simple-but-potentially-profound ones. I'll be sharing it with the people at Owner Action Systems LIVE in Portland, Maine on 9.24.16.
Your Message and Your Voice
I believe that when you better understand what you stand for, what you believe in, what you bring to the picnic, and who you seek to help, everything flows better in your business. I've come to think about this as a “throughline.” In writing, the throughline is a connecting theme or plot.
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