Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3

In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to find out more about how Radio Shack mishandled a comparative advantage and what you can learn from its experience to improve your own value prop.