Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video

As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology. But how does video compare when it comes to delivering a dynamic customer experience in a world increasingly connected across multiple devices? Read on to learn more about how a tourism commission seeking to enhance visitor interaction with website content tested into a 34% lift in leads.