Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” [...]