Why Your Brand Must Own a Single Word

Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Let’s just start with the fact that every business has a brand – regardless of size, product category or market share. A brand is the collective perception of those that interact with your business – good, bad or indifferent though they may be, they still put their stamp on the overall experience and promise. So,Continue Reading

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